William Omar Landrón Rivera (born February 10, 1978), better known by his stage name Don Omar, is a Puerto Rican reggaeton singer and actor.
Don Omar became one of reggaeton’s first international superstars thanks to his early-2000s work with Luny Tunes, but even more so to “Reggaeton Latino,” his 2005 anthem that became one of the style’s first genuine crossover hits. Born William Omar Landrón on February 10, 1978, in Villa Palmeras, Puerto Rico, Omar involved himself in the church at a young age. He became a preacher; in fact, and it was in this role that he began honing his performance ability as well as his deep insight into the human soul. He eventually left the church (a matter later addressed in his song “Aunque Te Fuiste”) and channeled his talents toward music. It wasn’t that far of a stretch from his days in the church, and Omar quickly took to the burgeoning reggaeton movement then sweeping through Puerto Rico.
He is sometimes referred to by his nickname El Rey or King of Kings of Reggaeton Music. On September 1, 2017, he announced that he will retire after a series of concerts at the José Miguel Agrelot Coliseum in Puerto Rico, scheduled to be held on December 15, 16 and 17.