She first attracted attention for discussing her career as a stripper on social media; coupled with her “no filter attitude”, she became an Internet celebrity through Instagram.
From 2015 to 2017, she appeared as a regular cast member on the VH1 reality television series Love & Hip Hop: New York. In February 2017, she signed her first major label record deal with Atlantic Records after releasing two mixtapes. Her debut single for Atlantic, titled “Bodak Yellow”, reached number one on the US Billboard Hot 100 chart, making her the second-ever female rapper to do so with a solo output, following Lauryn Hill in 1998. Her debut studio album Invasion of Privacy (2018) debuted at number one on the Billboard 200. Time named the rapper one of the 100 most influential people in the world on their annual list in 2018.